Innovative Tools for a New Era of Politics
It's (past) time to try something new.
To break through gerrymandered maps, reach disillusioned voters, and move progressive values forward, we have to be bold — and innovative. At Can’t Win Victory Fund, we know that doing things the way they've always been done just isn't working.
​
We work on the edge of cutting edge.
We embrace, and build, cutting-edge technology to meet voters where they are and deliver authentic, impactful messaging. Two of our most powerful tools are Moxxie and GossipGirl — developed in partnership with experts at 83ALabs.
​​
but it's Not just tech for tech's sake.
These aren’t just buzzwords or gimmicks. These tools allow us to move faster, spend smarter, and connect better. AI isn’t replacing human strategy — it’s amplifying it.
We are unmatched in our ability to react fast, stay relevant, and meet voters exactly where they are — with content they actually care about.
moxxie
message testing, reinvented
Get inside your voters' minds
(not in a creepy way)
​
How it works
We teach Moxxie to think like your target audience. How? By pulling voter data for key populations and running actual ads delivered to our target voters. We show Moxxie the profile of our target voters, the ads we ran, and the results we got. Then, presto! Moxxie's large language model brain will start thinking like that audience. Once a model is trained, we keep feeding it data and the model will grow and change to match changes we see in the audience's behavior.
​
The result: testing that can *actually* tell you what you need to know.
We train Moxxie, you test your messages against her voter model. In moments you can show Moxxie dozens of messages you want to run and she'll predict how each will perform. No A/B testing. No focus groups. No outdated polls. Real time feedback from a model that knows your voter inside and out.
Instead of a one-size-fits-all campaign, we build a tailored strategy that makes every message more persuasive and impactful.
​
And it doesn’t stop there.
Moxxie’s insights inform all aspects of campaign and cause messaging. You can test any message - text, static imagery, and video - for any use. That means your digital ads, campaign lit, walk cards, phone bank scripts, and canvass scripts all work better. Voters get the right message at the right time in the place they are most likely to see it. It’s a surround-sound strategy that meets voters where they are and moves them to action.
​
Moxxie's models are constantly being refined and reused. That means investing in Moxxie pays dividends well beyond a single campaign — delivering long-term value for organizations and donors who are serious about changing the game.
GossipGirl
Real-Time Social Listening That Delivers an Edge
join the conversation with the right message at the right time.
​
Know what voters are talking about and join the conversation.
GossipGirl shows you the entire podcast landscape on a single dashboard: What podcasters are talking about, with whom, and where.
​
Breaking through requires you to know what people are talking about and join their conversation. Use the keywords and topics from trending content to ensure the algorithm shows your content to audiences beyond your subscribers or followers.
​
How it works
At its core, GossipGirl scrapes and analyzes massive volumes of podcast content from platforms like Spotify, Apple, and YouTube.
It doesn’t just track what’s trending at a surface level:
-
It pulls full transcripts of episodes
-
Identifies key topics and guest appearances
-
Evaluates the political lean of shows based on what it hears
-
Clips video segments for topics you tell it you want to see
This gives us a rich, nuanced understanding of what voters — especially audiences under 35 — are listening to and talking about, in near real time.
​​
Know who's listening
GossipGirl has audience demographic overlays, allowing you to quickly pinpoint which podcasts and topics your specific target voters are engaging with. This means you can craft creative content that feels immediately relevant to them — thus “gaming the algorithms” and breaking through the noise on the platforms where voters spend their time.
​​
​GossipGirl and Moxxie: A match made in messaging heaven
GossipGirl pairs perfectly with Moxxie. We look at today's trending topics, create messages that speak to the topic, and then immediately test those messages against a Moxxie model. We launch the message(s) that Moxxie predicts will perform best. All in a matter of minutes.
​​
There's simply no one else with tools like these and the decades of persuasive comms experience to know how to use them.