.png)
breathe life back into your democracy
How we work
-
Run Cant-idates to lose spectacularly in gerrymandered districts
-
Shine bright lights on power grabs
-
Advocate for your state's path to fair maps
-
Message in ways that make a difference
​
Losing well
Cant-idates have instant credibility with voters. Because Cant-idates aren't trying to win, folks assume they aren't lying to gain votes (because they aren't). That means Cant-idates can carry messages about democracy in a way that no one else can.
​
What we do
Train Cant-idates to be community messengers.
We don’t just toss people into unwinnable races and call it a day. We train our Cant-idates to be community messengers, equipping them with top-tier skills in:
-
Social media
-
Communications strategy
-
Messaging that resonates
​
Message innovation
Democratic messaging sucks. It's inauthentic and sounds like a mishmash of focus grouped words. We continuously run message tests to identify:
-
what works
-
who it works for
-
what doesn't work (because pushing boundaries is where progress happens)
​
Why we're so great at losing
We have decades of experience in persuasive communication, cognitive psychology, marketing, field operations and fundraising.
There's no magic - just brains, science, and elbow grease.
​
Measurable change
We know we've lost well when we see:
-
Higher voter turnout.
-
More votes for statewide candidates.
-
Political messaging that works (and we can prove it).
-
A deep bench of experienced candidates for when we DO have fair maps.​



Losing isn’t just an outcome—it’s a strategy.
And it’s one that can change the game.